The headline for Yahoo's latest news reads "Yahoo rejects Microsoft, report says it may buy AOL" but I'm amazed no one is saying "Yahoo looks gift horse in mouth, shoots self in foot".
Seriously, could there be a dumber move? Has AOL done anyone any good in years - indeed during this century? Have they got money to burn buried in the Yahoo basement? Don't have enough of their own employees to fire so go buy someone elses and fire them as well? Or is Yahoo just doing a bit of dirty work for Microsoft for them before the acquisition really happens? Come to think of it why not scoop up Ask while you're at it? Or does someone at Yahoo have friends in AOL they want to make rich first?
Any way you look at it, every day of delay is another day of dimminshing advertising earnings for Yahoo that has little else to count on to justify their value. Hence they should have countered and wrapped it all up in double-quick time.
I'm kind of sad about all this because Yahoo was the first search site I ever used, when it was still just a directory, and the first online email account I ever had - hence I have a five letter @Yahoo.com email with no digits even if I haven't used it in years because of all the spam. I would have hoped Yang and Filo would have been smarter. It is never too late for them to pack it in and move on to something new.
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